The Name That Inspires Win

I know other people must have noticed this...Rukia's name inspires much win for Ichigo.

Ichigo's all, "Imma save you, Rukia!" in Soul Society, and it enables him to beat pretty much everyone, even when he's on the brink of death. (Aizen does not count--he had to survive and pwn Ichigo's ass so he could be set up as the main villain)

In Hueco Mundo, Ichigo wasn't focused enough on saving Inoue...(not enough motivation?) and so he got pwned many times...

Mind you, everyone got pwned there except for Kenpachi and Byakuya.